Communication is a core competency for any business, and it’s more important than ever to ensure that your messages are efficient and effective and deliver their intended impact. Research has shown that effective communication can make or break your business. It can help you stand out among competitors and give your brand a competitive edge by improving how employees work together, and customers perceive the company. That said, communications can slow down your business if not managed well.
When it comes to communications, having too many applications might do more harm than good. The more apps you use to communicate, the more likely you’ll miss something. For example, if you’re trying to keep up with everything in your inbox, it’s easy to miss important messages from coworkers or clients. It can also be challenging to track which medium they should use to reach you. In addition, it’s also hard for people trying to reach out to you because there’s no one place where all of your contacts are listed. If someone wants to get in touch with you, they have to search through each app individually until they find the correct one to which they can send a message. The result is lower workplace morale and productivity, which hinders your organization’s ability to deliver outstanding customer experiences.
Here are the latest statistics about the implications of inefficient communications systems:
POV: Employees
- 57% of the employees say outdated technology has negatively affected their productivity and morale.
- 69% of employees waste up to 60 minutes daily navigating between apps.
POV: Contact center agents:
- 71% of agents report having to leave their customer communications app for another tool to reach out for help from coworkers
- 75% of agents say they experience job unhappiness when communications technologies fail
POV: Customers’ Expectations
- 96% of customers want their issues resolved quickly on the channel of their choice
- 49% of customers have switched to another business in the past year as a result of poor customer service
By putting all this together, it is evident that poor management of business communications due to multiple applications affects internal users and your customers. Companies with highly engaged employees outperform their competitors by 147%.
The good news is you may switch to a unified communications platform that can help you manage all your communication platforms. Unified communication is the most effective way to communicate with your employees and customers. It eliminates the need for multiple applications, making it easier for employees to do their jobs. Unified communication improves customer experience by providing a more consistent experience across channels.
Here are the benefits of switching to a unified communications platform
- One system for all communications Agents can organize, sort, and manage interactions with customers and colleagues without losing critical customer information.
- Reduce stress for employees One system for communications means employees don’t have to juggle multiple apps for different functions.
- A single provider. A single provider can support every platform aspect, including updates, training, billing, and integrations.
- Growing with your organization Create a cohesive growth strategy and tailor your communications to the needs of your business.
- A customer-centric culture With more collaboration across the board, every team across your organization can fine-tune their customer engagement strategies and drive customer satisfaction.
Overall, it’s evident that communication is a priority in the modern world. This can be seen in many ways, and I’ll be the first to agree that it has its benefits. With that said, a key challenge in modern business is overcoming the loss of privacy and focus caused by the excessive use of multiple platforms. More organizations are looking into Unified Communications as an alternative to integrating multiple apps to prevent this problem.
Learn the benefits of unified communication to achieve more efficient communication for your business. Beyontel is a vendor-agnostic IT consulting company specializing in cloud-based VoIP and unified communications. Reach out to us today.
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